KSIR-AM KPMX-FM KPRB-FMKRFD-FM
Northeast ColoradoBroadcasting, LLC
Equal EmploymentOpportunity Public File Report
December 1, 2010 –November 30, 2011
Job Title: Salesperson
Recruitment Sources: Radio Ads, Word of Mouth, Newspaper Ads, Workforce Center, CommunityCollege, Website
Referring Sources: RadioAds, Workforce Center
Total Number of PersonsInterviewed: 3
Number of Intervieweesreferred by: Newspaper – 1 (referring source)
Workforce Center –2
Job Title: Morning ShowHost for Ag News station
Recruitment Sources: Radio Ads, Word of Mouth, Newspaper Ads, Community College, Website,Facebook, Twitter, Letters to Statewide Ag Groups
Total Number of PersonsInterviews: 1
Number of Intervieweesreferred by: Word of Mouth - 1
In an effort to complywith the FCC requirement that radio stations widely disseminateinformation about job openings and engage in activities that informcitizens of broadcasting jobs and the skills it takes to hold thesejobs, we do the following:
-Participating in twoCounty Fairs where we have extensive contact with the public and talkabout job opportunities when we have openings and, more often, whenmembers of the public seek us out to learn about broadcasting
- Whenrequested our staff speaks to various civic, religious and schoolgroups about broadcasting opportunities
- Jobshadow and career day activities bring students into our station; wehave local elementary through high school students in our station aswell as interns from the Ohio School of Broadcasting
- ColoradoAg Days – extensive contact with many people from our community whooften express an interest in broadcasting jobs
- YumaFarm Show – reaches a different segment of our community butprovides an important opportunity to talk about jobs in broadcasting
-Northeast ColoradoBroadcasting has established a program for high school and juniorcollege students who are interested in a career in broadcasting. These students are often hired as part time employees, while othersparticipate for school credit.
- Allemployees are encouraged to participate in training that will enhancetheir individual skills. The sales staff frequently receives trainingfrom an outside source, the news, sports and farm staff haveopportunities to attend conferences relevant to their fields and theoffice staff attends trainings on important aspects of their jobs.Further, each staff member is cross-trained within the organizationwhich gives them additional marketable skills.
- Thisprogram also includes training on equal employment opportunityissues.
- Partner with the localworkforce center and other local organizations in job fairs and jobawareness activities.
-We utilize the localemployment service to help advertise job openings; participate in thelocal organization that is dedicated to bridging the gap between theHispanic and White populations; use one of the best tool a small townand small station has – word of mouth – to reach potential jobcandidates; and participate in a variety of community events thatreach different segments of the community, i.e., festivals, religiousfund raisers, awards banquets, etc. that keep us visible. Because wegenerally have very few vacancies and live in an area with anextremely low number of unemployed persons, continued visibility iskey to reaching our community.
- We use Facebook, Twitterand all social media that we use to disseminate job openings. As oursocial media friends “like” and disseminate the job opening ontheir social media feeds our reach is extended into populations thatwe may not have direct access to.