KSIR-AM KPMX-FM KPRB-FM
Northeast Colorado Broadcasting, LLC
Equal Employment Opportunity Public File Report
December 1, 2007 – November 30, 2008

Job Title: Salesperson
Recruitment Sources: Radio Ads, Word of Mouth, Newspaper Ads, Workforce Center, Community College, Website
Referring Sources: Radio Ads, Word of Mouth

Total Number of Persons Interviewed: 4
Number of Interviewees referred by: Radio Ads – 2
Word of Mouth – 1
Workforce Center - 1

In an effort to comply with the FCC requirement that radio stations widely disseminate information about job openings and engage in activities that inform citizens of broadcasting jobs and the skills it takes to hold these jobs, we do the following:

-Participating in two County Fairs where we have extensive contact with the public and talk about job opportunities when we have openings and, more often, when members of the public seek us out to learn about broadcasting
- When requested our staff speaks to various civic, religious and school groups about broadcasting opportunities
- Job shadow and career day activities bring students into our station; we have local elementary through high school students in our station as well as interns from the Ohio School of Broadcasting
- Colorado Ag Days – extensive contact with many people from our community who often express an interest in broadcasting jobs
- Yuma Farm Show – reaches a different segment of our community but provides an important opportunity to talk about jobs in broadcasting
-Northeast Colorado Broadcasting has established a program for high school and junior college students who are interested in a career in broadcasting. These students are often hired as part time employees, while others participate for school credit.
- All employees are encouraged to participate in training that will enhance their individual skills. The sales staff frequently receives training from an outside source, the news, sports and farm staff have opportunities to attend conferences relevant to their fields and the office staff attends trainings on important aspects of their jobs. Further, each staff member is cross-trained within the organization which gives them additional marketable skills.
- This program also includes training on equal employment opportunity issues.
- Partner with the local workforce center and other local organizations in job fairs and job awareness activities.
-We utilize the local employment service to help advertise job openings; participate in the local organization that is dedicated to bridging the gap between the Hispanic and White populations; use one of the best tool a small town and small station has – word of mouth – to reach potential job candidates; and participate in a variety of community events that reach different segments of the community, i.e., festivals, religious fund raisers, awards banquets, etc. that keep us visible. Because we generally have very few vacancies and live in an area with an extremely low number of unemployed persons, continued visibility is key to reaching our community.